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2011 Press Releases | Statue Images for Download | Excel of Winners & Finalists

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Bronze Winner

Entrant: DDB Singapore, Singapore
ACRES: Animal Concerns Research & Education Society
Corporate Name of Client: ACRES: Animal Concerns Research & Education Society
Client Account Director: Jagdish Ramakrishnan
Agency Account Director: Rowena Bhagchandani
Agency: DDB Singapore, Singapore
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi
Art Directors: Gary Lim/Aaron Koh
Illustrator: Chris Ng (Imaginary Friends)

Basic description of the project:
The lives of animals revolve around their living space – the rainforest. In order to communicate this, we used a visual metaphor of tree rings. And as we all know, each ring followed by the one that lies in its outer core represents the ageing of a tree. By using animals to make up the rings, we communicate the idea that the more we let a tree grow, the more wildlife it can sustain. Hence, we should keep things the way they are and not simply let lifestyle choices destroy rainforests and dictate the lives of animals

LIA 2011©

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