Design PostersEntrant:
DDB Singapore,
Singapore
ACRES: Animal Concerns Research & Education Society
Credits Corporate Name of Client: ACRES: Animal Concerns Research & Education Society Client Account Director: Jagdish Ramakrishnan Agency Account Director: Rowena Bhagchandani Agency: DDB Singapore, Singapore Chief Creative Officer: Neil Johnson Executive Creative Director: Joji Jacob Creative Director: Thomas Yang Copywriter: Khairul Mondzi Art Directors: Gary Lim/Aaron Koh Illustrator: Chris Ng (Imaginary Friends)
Basic description of the project: The lives of animals revolve around their living space – the rainforest. In order to communicate this, we used a visual metaphor of tree rings. And as we all know, each ring followed by the one that lies in its outer core represents the ageing of a tree. By using animals to make up the rings, we communicate the idea that the more we let a tree grow, the more wildlife it can sustain. Hence, we should keep things the way they are and not simply let lifestyle choices destroy rainforests and dictate the lives of animals