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Bronze Winner

Entrant: kempertrautmann, Hamburg
Görtz 17
"Görtz 17 Shoelace Box"
Corporate Name of Client: Görtz GmbH
Agency Account Director: Dr. Michael Trautmann
Agency: kempertrautmann, Hamburg/loved, Hamburg
Design Company: loved, Hamburg
Creative Directors: Tim Belser/Heiko Freyland
Design Directors: Tim Belser/Heiko Freyland
Copywriter: Heiko Freyland
Graphic Designer: Christiane Eckhardt
Photographer: Peter Rüssmann

Basic description of the project:
To boost sales of a stylish shoe that’s already a cult product, we created new packaging that made the brand even more desirable in terms of look and functionality: The first recyclable shoebox that makes the plastic bag unnecessary. Its minimalist design draws attention to the handles, which can be removed and used as an extra pair of shoelaces. The series consists of five colour-coordinated designs that match perfectly with Görtz 17’s Converse Collection. During the campaign, sales increased by 15% and, in the first two weeks alone, 5,000 fewer plastic bags were required.

LIA 2011©

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