Design Non-ProfitEntrant:
Ogilvy Melbourne,
Melbourne
The Song Room
Credits Corporate Name of Client: The Song Room Client Account Director: Lynda Soklich Agency Account Director: Nathan Dixon Agency: Ogilvy Melbourne, Melbourne Design Company: Yello, Melbourne Executive Creative Director: Michael Knox Copywriter: Sally Richmond Art Director: Nicholas Desira Graphic Designers: Dee Vallabh/James Sterling
Basic description of the project: 700,000 kids across Australia don’t get taught music at school – they have nothing but air to play. To help the charity organization The Song Room put real instruments in their hands, we created a fund-raising device that enabled people to experience what it’s like to have no instrument to play. We made a set of air instruments. Playful and engaging, they sold for $2 each in stores across Australia. One store even sold out on the first day.