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Bronze Winner

Environmental Installations/Displays - Temporary
Entrant: JWT New York, New York
Human Rights Watch
Corporate Name of Client: Human Rights Watch
Agency Account Director: Lindsay Gash
Agency: JWT New York, New York
Chief Creative Officers: Harvey Marco/Peter Nicholson
Executive Creative Director: Andrew Clarke
Copywriter: Chris Swift
Art Director: Roy Wisnu
Photographers: Izzy Levine/Bill Bramswig/
Project Management: Elaine Barker/Jessie Hoyt
Head of Art: Aaron Padin
Art Buyers: Elizabeth Corkery/Sara Levi
Director of Photography: Izzy Levine
Production Company: Cigar Box Studios Inc.
Director of Integrated Production: Clair Grupp
Directors of Production: Kit Liset/Nick Scotting
Producers: Paul Charbonnier/John Minze/Tadd Ryan

Basic description of the project:
In 2010, Burma held its first elections in 20 years. These elections would have been meaningless if more than 2,100 political prisoners remained locked up in Burma’s squalid prisons. Human Rights Watch created a campaign calling for the release of these innocent prisoners. A giant installation was built at New York’s Grand Central Terminal. The installation featured a mock prison with 200 miniature cells and 2,000 pens in lieu of cell bars. Visitors could remove the pens to symbolically free the prisoners, and then use the pens to sign an onsite petition calling for their release.

LIA 2011©

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