Design Environmental Installations/Displays - TemporaryEntrant:
JWT New York,
New York
Human Rights Watch "Burma"
Credits Corporate Name of Client: Human Rights Watch Agency Account Director: Lindsay Gash Agency: JWT New York, New York Chief Creative Officers: Harvey Marco/Peter Nicholson Executive Creative Director: Andrew Clarke Copywriter: Chris Swift Art Director: Roy Wisnu Photographers: Izzy Levine/Bill Bramswig/ Platon Project Management: Elaine Barker/Jessie Hoyt Head of Art: Aaron Padin Art Buyers: Elizabeth Corkery/Sara Levi Director of Photography: Izzy Levine Production Company: Cigar Box Studios Inc. Director of Integrated Production: Clair Grupp Directors of Production: Kit Liset/Nick Scotting Producers: Paul Charbonnier/John Minze/Tadd Ryan
Basic description of the project: In 2010, Burma held its first elections in 20 years. These elections would have been meaningless if more than 2,100 political prisoners remained locked up in Burma’s squalid prisons. Human Rights Watch created a campaign calling for the release of these innocent prisoners.
A giant installation was built at New York’s Grand Central Terminal. The installation featured a mock prison with 200 miniature cells and 2,000 pens in lieu of cell bars. Visitors could remove the pens to symbolically free the prisoners, and then use the pens to sign an onsite petition calling for their release.