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Silver Winner

Environmental Installations/Displays - Temporary
Entrant: TAXI, Toronto
MINI 2011 R5X
"Vending Machine"
Corporate Name of Client: MINI Canada
Client Account Director: Tara Willis
Agency Account Director: Tina Tieu
Agency: TAXI, Toronto
Executive Creative Director: Lance Martin
Copywriter: Alanna Nathanson
Art Director: Jeff MacEachern
Animation: Hatch Studios, Toronto

Basic description of the project:
With the new 2011 MINI coming out, MINI wanted to show off that it owns customization like no other automotive brand. With over a million combinations, and four new colours to exhibit, MINI outshines when it comes to colours and accessories. The goal then was to showcase the different MINI accessories and combinations and at the same time inform people that any MINI you want is simply at your fingertips. With that said, this also had to be done in a fun and irreverent MINI fashion.

LIA 2011©

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