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Entrant: Y&R Dubai, Dubai
Al Noor School
"See Potential"
Corporate Name of Client: Al Noor Training Centre For Children With Special Needs
Client Account Director: Isphana Al-Khatib
Agency Account Directors: Uday Desai/George Ninan
Agency: Y&R Dubai, Dubai
Design Company: Y&R Dubai, Dubai
Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag/Husen Baba/
     Wilbur D'Costa
Design Director: Husen Baba
Copywriter: Wilbur D'Costa
Art Director: Husen Baba
Graphic Designer: Husen Baba

Basic description of the project:
To create awareness about the Al Noor Centre, which helps children with special needs find their place in society. With no budget we had to find an ingenious way to use media and make our message heard. We made innovative use of the globally recognised handicap sign. A vinyl die-cut sticker was designed with the relevant elements. When stuck on the handicap sign, it neatly turned the logo into a magician or basketball player or singer or astronomer. On the 27th January, 2011, handicap signs across the city became mini billboards driving home the centre's message to curious passers-by.

LIA 2011©

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