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Motion Graphics - Animation
Entrant: Proximity China, Beijing
Volkswagen - The People's Car Project
"Flubber Car"
Corporate Name of Client: Volkswagen Group China
Agency Account Director: Enko Von Arnim
Agency: Proximity China, Beijing/Goodstein & Partners, Beijing
Design Company: weareflink, Hamburg
Executive Creative Director: Georg Warga
Creative Director: Niko Tziopanos
Design Directors: Steffen Knosgaard/Jaclyn Stauber
Art Directors: Kathrin Guethoff/Felipe Ferreira/
     Daryl Villanueva

Basic description of the project:
China, 2011 – Facing increased competition and falling market share, Volkswagen decided to change not only their advertising, but also their products. Instead of building cars for the people, they would start building cars with the people. We called it: ‘The People’s Car Project.’ – a co-creation program that re-invents how cars are conceptualized, designed and built. To deliver the program we needed an iconic device that would be instantly recognizable. We created the ‘Flubber Car’ - a unique 3D visual that morphs according to the ideas of consumers and activated it uniquely across multiple channels.

LIA 2011©

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