Design Environmental Installations/Displays - TemporaryEntrant:
Municipalidad de Miraflores - Beaches "Beached Whale"
Credits Corporate Name of Client: Municipalidad de Miraflores Client Account Director: Jorge Muñoz Agency Account Directors: Ana María Castillo/Kathy Molfino Agency: Cafeína, Lima Design Company: Cafeína, Lima Chief Creative Officer: Mauricio Meza Bustamante Associate Creative Director: Bruno Yaker Design Director: Pablo Alfaro Copywriter: José De La Barra Art Director: Pablo Alfaro Graphic Designer: Cristhian Ávila Photography Studio: JPM Fotografía Photographer: Juan Pablo Meza
Basic description of the project: Challenge:
To show the public how the trash dumped on the beaches directly affects the lives of coastal species.
In one of the busiest beaches of Lima, a whale was built using waste left during a weekend by beach-goers. The huge sculpture (12 x 2.5m) was shown all day, surrounded with the classic yellow caution tape that showed a new message: You litter, you kill (Ensucias, matas).