Design Environmental Installations/Displays - PermanentEntrant:
Nestlé "Nestlé Coming to You on Board"
Credits Corporate Name of Client: Nestlé Client Account Director: Evelyn Andrade Agency Account Director: Alessandra Christiansen Design Company: B+G Designers, São Paulo Chief Creative Officer: Luis Gustavo Bartolomei Executive Creative Director: Rodrigo Costabeber Design Director: Rodrigo Costabeber Copywriter: Nancy Steagall Art Director: Alex Diniz Graphic Designers: Ana Paula Moreno/Luiz Correa/ Alexandre Mori Illustration Company: B+G Designers, São Paulo
Basic description of the project: In order to take the Nestlé até Você program (Nestlé coming to you) – a door-to-door sales system for needy communities – to the riverside
population of the Amazone region, we created the first floating supermarket in Brazil. Based on a survey of the local shoppers behavior, we designed the adequate architectonic structure and the communication and ambient project to take more than 300 products to 16 low-income communities, thus supplying grocery items to 800.000 people a month.