Design Direct Marketing – ConsumerEntrant:
2010 Melbourne Writers Festival "Stories from the Street"
Credits Corporate Name of Client: Melbourne Writers Festival Client Account Director: Juliette Kringas Agency Account Directors: Prue Tehan/Melissa Benavides Agency: JWT, Melbourne Design Company: JWT, Melbourne Executive Creative Director: Richard Muntz Associate Creative Director: Keith Nicolas Copywriters: Hannah Smit/Scott Glennon Art Directors: Hannah Smit/Keith Nicolas
Basic description of the project: Faced with the challenge of people’s perception that the Melbourne Writers Festival is a dull and boring gathering created for writers only, we needed to inject interest in the festival by thinking from a different perspective to attract the target audience of young and Ambitious professionals aged between 25 - 40. We saw a perfect opportunity to take the festival to the streets with an interactive book that brings the
campaign theme 'Stories From Every Angle' to life. As every summer the Melbourne Writers Festival consumes the city with over 40,000 people wandering through the CBD between venues.