Design Direct Marketing – Business-to-BusinessEntrant:
BBDO New York,
FedEx Cup "FedEx Putting Green"
Credits Corporate Name of Client: FedEx Agency Account Directors: Peter McCallum/Adam Puchalsky/ Lindsey Conklin/Chava Ziff Agency: BBDO New York, New York Chief Creative Officer: David Lubars Executive Creative Directors: Greg Hahn/Mike Smith Copywriter: Alex Taylor Art Director: Jason Stefanik
Basic description of the project: FedEx customers have a strong passion for golf. We not only understand this passion, but share it as well. So when FedEx asked us to create a piece to reinforce their position as a great business partner and the sponsor of the FedExCup, we built something that gave their customers what they wanted: the ability to play more golf.
We created the FedEx Putting Green- an office putting green inside a perfectly reproduced, ready-to-ship FedEx box- reminding customers that “we understand” their passion, every time they feel like taking a golf break.