Design Use of Typography CampaignEntrant:
The Ad Planet Group,
Garmin "Love", "Gas", " Toilet"
Credits Corporate Name of Client: Navicom Technology Agency Account Director: Carol Soh Agency: The Ad Planet Group (Ace:Daytons Communications), Singapore Executive Creative Director: Leo Teck Chong Associate Creative Director: Alfred Teo Copywriters: Lee Ming Hui Joy/Leo Teck Chong Art Directors: Leo Teck Chong/Tan Tin Yick Typographers: Leo Teck Chong/Natalie Ong
Basic description of the project: Garmin is launching their latest GPS navigator – the nüvi 3790. Their local distributor plans to run a cost-effective advertising campaign that focuses on the product’s navigation speed and accuracy which are a cut above the rest.
As the market is cluttered with GPS navigators, we recommended a series of interactive posters that engages the reader in a “search game”. Through this exercise, we conveyed the message that the Garmin nüvi 3790 helps locate places through the fastest way, and encouraged the reader to find out more information on the Garmin website.