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Entrant: Bates141, Mumbai
Virgin Mobile
"Missing Numbers"
Corporate Name of Client: Virgin Mobile
Client Account Director: Anant Pal Singh
Agency Account Director: Nutan Sooda
Agency: Bates141, Mumbai
Chief Creative Officers: Sonal Dabral/Sagar Mahabaleshwarkar
Creative Director: Abhinav Pratiman
Associate Creative Directors: Virendra Shinde/Shashank Jha/
     Kiran Nagda
Copywriter: Abhinav Pratiman
Art Directors: Virendra Shinde/Saurabh Sankpal/
     Shashank Jha/Kiran Nagda
Illustrators: Virendra Shinde/Saurabh Sankpal/
     Shashank Jha/Kiran Nagda
Typographers: Virendra Shinde/Saurabh Sankpal/
     Shashank Jha/Kiran Nagda

Basic description of the project:
Virgin Mobile is the most fun and exciting mobile service brand that targets the youth and always comes up with innovative product offerings. This time, the objective was to communicate that Virgin Mobile customers can now earn 10 paise/second on every incoming call. To communicate this in an engaging manner, we designed a sticker poster with a series of fake, but attractive 'peel off' classified ads. Ones that would lure people into calling. However, the only thing missing from these ads, were the mobile numbers. One could peel them off, write their own mobile numbers, and profit from it.

LIA 2011©

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