Package Design BeersEntrant:
Monteith's Single Source
Credits Corporate Name of Client: Monteith's Brewing Company Client Account Director: Russell Browne Design Company: Designworks, Auckland Creative Director: Jef Wong Creative Strategy: Michael Crampin Design Director: Damian Alexander Designer: Matt Hammond
Basic description of the project: Single Source is a uniquely New Zealand batch-brewed beer, unswervingly true to the land and the people from which it originates. The name ‘Single Source’ is a direct explanation of the process – handpicking ingredients, the beer’s traceable origin and craftspeople and the signature line as the human journey of the beer’s creation. Even the design of the bottle reflects the integrity and character that is so particular to Single Source. The black colour serves as a protector from harmful sunlight (important in preserving the beer’s unique characteristics), as well as a point of differentiation in the beer market.