Design Motion Graphics - AnimationEntrant:
Volkswagen - The People's Car Project "Flubber Car"
Credits Corporate Name of Client: Volkswagen Group China Agency Account Director: Enko Von Arnim Agency: Proximity China, Beijing/Goodstein & Partners, Beijing Design Company: weareflink, Hamburg Executive Creative Director: Georg Warga Creative Director: Niko Tziopanos Design Directors: Steffen Knosgaard/Jaclyn Stauber Art Directors: Kathrin Guethoff/Felipe Ferreira/ Daryl Villanueva
Basic description of the project: China, 2011 – Facing increased competition and falling market share, Volkswagen decided to change not only their advertising, but also their products. Instead of building cars for the people, they would start building cars with the people.
We called it: ‘The People’s Car Project.’ – a co-creation program that re-invents how cars are conceptualized, designed and built.
To deliver the program we needed an iconic device that would be instantly recognizable. We created the ‘Flubber Car’ - a unique 3D visual that morphs according to the ideas of consumers and activated it uniquely across multiple channels.