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Agency of the Year: BBDO New York, New York

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Direct Marketing – Business-to-Business
Entrant: BBDO New York, New York
FedEx Cup
"FedEx Putting Green"
Corporate Name of Client: FedEx
Agency Account Directors: Peter McCallum/Adam Puchalsky/
     Lindsey Conklin/Chava Ziff
Agency: BBDO New York, New York
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn/Mike Smith
Copywriter: Alex Taylor
Art Director: Jason Stefanik

Basic description of the project:
FedEx customers have a strong passion for golf. We not only understand this passion, but share it as well. So when FedEx asked us to create a piece to reinforce their position as a great business partner and the sponsor of the FedExCup, we built something that gave their customers what they wanted: the ability to play more golf. We created the FedEx Putting Green- an office putting green inside a perfectly reproduced, ready-to-ship FedEx box- reminding customers that “we understand” their passion, every time they feel like taking a golf break.

LIA 2011©

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